Nora Hernandez is the Program Coordinator/Manager at The University of Texas at El Paso, for the A Smoke Free Paso del Norte Backbone Organization funded by the Paso del Norte Health Foundation. Her responsibilities include: ensuring quality control of grantees in the A Smoke Free Paso del Norte initiative by providing technical assistance; research, development, and implementation of youth tobacco prevention and adult smoking cessation media in the region; clean air ordinance/policy promotion and protection; and oversight of the binational/tristate Paso del Norte Tobacco Network. Nora holds a Bachelor’s Degree of Science in Biology and a Master’s in Business Administration.