This 90-minute webinar will showcase progress, findings, and early impact from the Agency for Healthcare Research and Quality’s (AHRQ) EvidenceNOW: Managing Urinary Incontinence (MUI) multi-year initiative. The session will feature five grantees and their lessons learned supporting primary care practices to implement effective nonsurgical treatments for urinary incontinence (UI) in women. In addition to preliminary evaluation findings, the webinar will highlight implementation lessons learned working in the overburdened primary care setting. The webinar will also feature publicly available resources that can be adapted by primary care practices to implement their own UI screening and treatment initiatives. Featured speakers will include Drs. Adonis Hijaz, Alayne Markland, Stephen Persell, Jennifer Anger, Heidi Brown, and other prominent researchers. Please click on the Featured Speakers tab to view all presenters.