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Overview


Strategic communication is a key aspect of moving evidence into action. There’s nothing worse than painstakingly producing a body of work only for it to go unseen by the stakeholders who could benefit from it the most. 

AcademyHealth’s “Communicating for Impact” course is specifically designed to help mid-career researchers bridge the gap between their expertise and those who can use it in policy and practice. Through the use of real-world scenarios, toolkits, and live calls with leading experts, enrollees will obtain the skills to effectively disseminate their work for maximum impact.

The best communicators develop a deep understanding of three key things: 

  • Who their audience is and what they need; 
  • How to craft messaging that resonates with that audience; and 
  • Which channels are best to reach their audiences with that messaging.

This three-week course will focus on these important topics one at a time, showing how they build upon one another. By the end of the course, enrollees will have developed an audience profile, an elevator speech tailored to that audience, and versions of that speech they can use across different channels, including social media.

See here for a course breakdown by week. Questions? Please email info@academyhealth.org.

Learning Objectives


This course will teach you how to: 

  • Advance your visibility and impact
  • Better understand the needs of target audiences
  • Craft compelling messages that inspire action 
  • Use storytelling and visuals to better explain key findings

Course Timeline


  • Registration Opens: February 1, 2024
  • Registration Closes: April 16, 2024
  • April 19: Enrollees Receive Orientation Package with Short Pre-Work Assignment
  • April 24: Enrollees Receive Log In Information to Access the Learning Platform
  • May 1, 2-3:30 p.m. ET: Live Interactive Call with Facilitation 
  • May 8, 2-3:30 p.m. ET: Live Interactive Call with Facilitation
  • May 15, 2-3:30 p.m. ET: Live Interactive Call with Facilitation

Registration Rates


MemberNon-Member
$749$999

Cancellations
All cancellations must be received in writing or via email by Tuesday, April 2, 2024 in order to receive a refund, less a $100 processing fee. Registration fees for cancelled registrants may not be applied to future AcademyHealth meetings.

Faculty


Lauren Adams
Staff

Lauren Adams, M.A.

Senior Director of Communications and Marketing - AcademyHealth

Lauren Adams, M.A., is senior director of communications and marketing at AcademyHealth, where she oversees th... Read Bio

KRosengren headhsot
Staff

Kristin Rosengren

Vice President, Strategic Communications - AcademyHealth

Kristin Rosengren is Vice President, Strategic Communications, and co-director of the AcademyHealth Translatio... Read Bio