Your work matters. Do the right people know? This online course is designed to help researchers sharpen their communication skills and grab the attention of health system leadership, media, policymakers, funders, and other end users.
Overview
Strategic communication is a key aspect of moving evidence into action. There’s nothing worse than painstakingly producing a body of work only for it to go unseen by the stakeholders who could benefit from it the most.
AcademyHealth’s “Communicating for Impact” course is specifically designed to help mid-career researchers bridge the gap between their expertise and those who can use it in policy and practice. Through the use of real-world scenarios, toolkits, and live calls with leading experts, enrollees will obtain the skills to effectively disseminate their work for maximum impact.
The best communicators develop a deep understanding of three key things:
Who their audience is and what they need;
How to craft messaging that resonates with that audience; and
Which channels are best to reach their audiences with that messaging.
This three-week course will focus on these important topics one at a time, showing how they build upon one another. By the end of the course, enrollees will have developed an audience profile, an elevator speech tailored to that audience, and versions of that speech they can use across different channels, including social media.
Use storytelling and visuals to better explain key findings
Course Timeline
Registration Opens: January 16, 2025
Registration Closes: March 19, 2025
March 26: Enrollees Receive Orientation Package with Short Pre-Work Assignment
March 27: Enrollees Receive Log In Information to Access the Learning Platform
April 2, 2-3:30 p.m. ET: Live Interactive Call with Facilitation
April 9, 2-3:30 p.m. ET: Live Interactive Call with Facilitation
April 16, 2-3:30 p.m. ET: Live Interactive Call with Facilitation
Registration Rates
Member
Non-Member
$749
$999
Cancellations All cancellations must be received in writing or via email by Wednesday, March 5, 2025 in order to receive a refund, less a $100 processing fee. Registration fees for cancelled registrants may not be applied to future AcademyHealth meetings.
Senior Director of Communications and Marketing
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AcademyHealth
Lauren Adams, M.A., is senior director of communications and marketing at AcademyHealth, where she oversees the marketing department, as well as public relations, social media and digital strategies, and the graphic design portfolio. Read Bio