Overview
To communicate effectively, you first need a solid understanding of who your audience is, what they need, and what matters most to them. With that foundation, you can craft messages that resonate and choose the channels that will reach them most effectively. This course breaks that process down into three essential components:
• Understanding your audience — who they are, what they value, and what they need from you
• Crafting messaging that resonates — translating your ideas into clear, compelling language
• Selecting the right channels — identifying where your audience is most likely to engage
You’ll work through each of these areas step by step, building the skills to communicate with clarity and purpose. By the end of the course, you’ll have a clearly defined audience profile, an elevator speech tailored to that audience, and versions of your message you can adapt across different channels, including social media.