Apoorva Reddy is a Ph.D. student in the Health Services Research in Pharmacy Program at the University of Wisconsin-Madison. As an NIH TL1 trainee, Apoorva developed her passion for the use of behavioral economics principles to explain and improve medication safety among older adults. She currently works with Dr. Natalie Schmitz and her advisor, Dr. Betty Chewning, to understand the perceptions and potential utility of cannabis products in patients with neurodegenerative diseases.