Rinad S. Beidas, Ph.D., is Chair and Ralph Seal Paffenbarger Professor of Medical Social Sciences at the Feinberg School of Medicine at Northwestern University. Previously, Dr. Beidas served as founding Director of the University of Pennsylvania Implementation Science Center at the Leonard Davis Institute (PISCE@LDI) from 2017-2022 and Director of the Penn Medicine Nudge Unit (2021-2022). Dr. Beidas’s research leverages insights from implementation science and behavioral economics to make it easier for clinicians, leaders, and organizations to use best practices to improve the quality and equity of care and enhance health outcomes. She works across areas including mental health, firearm safety promotion, cancer, HIV, and cardiovascular disease and collaborates closely with key constituents, including patients, clinicians, health system leaders, payers, and policymakers. As an international leader in implementation science, Dr. Beidas has published over 300 peer-reviewed publications in journals such as JAMA, NEJM Catalyst, and Implementation Science. She has led two NIH centers on behavioral economics and implementation science (P50 MH 113840, P50 CA 244690) and has a strong record of NIH-funded implementation research serving as MPI or PI of 12 NIH grants totaling over 35 million dollars. She is an associate editor for Implementation Science and Implementation Science Communications, the flagship journals for the field. She is currently an appointed member of the National Advisory Mental Health Council and the NASEM study,“Blueprint for a national prevention infrastructure for behavioral health disorders,” and serves on the scientific advisory board for AIM Youth Mental Health Foundation and the Klingenstein Third Generation Foundation. Dr. Beidas holds a bachelor of arts in psychology from Colgate University and a doctorate of philosophy in psychology from Temple University. She is the recipient of a number of awards, including the Association for Behavioral and Cognitive Therapies President’s New Researcher Award; the American Psychological Foundation Diane J. Willis Early Career Award; the Perelman School of Medicine Marjorie Bowman New Investigator Research Award; the Acenda Institute  Research Pioneer Award; the Maret School Distinguished Alumni Award; and the Susan Essock Award for Outstanding Contributions to Mental Health Services Research and Policy.